3 Thoughts on Internet of Things

Social Media to Social Business

einstein

Now, I’m no Einstein, but I do want to offer you three thoughts in the spirit of this quote. Three key ideas to keep in mind when developing or optimizing your strategy for the Internet of Things.

First, the IOT is both like, and unlike, the Internet. Based on our experience across a diverse set of industries and clients, …

… there is an approximately 70 percent overlap between the two. So there is no question that if you have a highly effective Internet strategy, you’re far ahead of those who don’t. Because that Internet strategy proves that you’re already well equipped for the majority of what the IoT will throw at you.

But it also means there is a 30 percent piece that is unique.

And like most things, the devil of the IoT is in the details. In other words, to be successful moving forward, we must focus…

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Internet of Things: Inventors and Operators

Social Media to Social Business

IoT operators and makers

As a continuation of the Internal of Things discussion yesterday, our second key idea I’d like to discuss is that there are two basic groups of IoT use cases. One is centered around enterprises and entrepreneurs looking to invent new IoT products or services, and the other focused on those looking to optimize their operations. And the truth is that many of our clients, the businesses who stand to gain or lose the most based on their IoT strategy, represent both roles. They are inventors, and they are operators as well.

Let’s say you’re looking to invent new IoT offerings. You must invent and innovate and improve products with interconnections in mind. Think about the type of data those products are generating or are capable of generating.

What new connections are you making, and how will you capitalize on those connections? How will you use the data? What insights…

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